The other day I got an email from a social marketing agency asking if I’d be open to some advertising here at the JLP. My mind quickly raced through the cost benefit analysis:
Costs: reader annoyance and irritation.
Analysis: proceed recklessly.
The way I looked at it, this website is annoying and irritating by its very nature. Why shouldn’t I profit? Over 6+ years and 1,100-some posts, it is estimated that I’ve devoted 4 million hours to this blog. Frankly, it’s about time somebody ante up.
The specifics of the particular ad they wanted to run were a bit odd. They wanted me to add a link and two lines of text to one of my book review posts (those tends to get a lot of hits from Google searches). The text itself doesn’t make any sense – the post now starts with a few lines of confusing nonsense, then delves into my review for Collapse (UPDATE: a year later, I’ve removed the ad, per my agreement with them).
Whatever. They paid me decent money to foul up an old post. Why would I not do this? If the price was right, I’d let them embed a snuff film.
So don’t be suprised if you happen to drop by the JLP at some date in the future and come across an inexplicable link to an obnoxious site situated awkwardly in my post. When that happens, you can lean back, unbutton your short, and smile to yourself knowing that I’m off laughing my way to the ATM so I can blow the money on marshmallows or some other bit of nonsense that will exasperate my wife.
This post has been brought to you by Newport Cigarettes.